Orchard Marketing Group, a division of Orchard Management, Inc (US Land & Ranches), was created to provide multi-option solutions to Banks, Investors and Developers for divesting Special Assets in a manner that yields them the fastest outcome for the maximum pay-off. Their senior staff has decades of successful experience acquiring, developing, marketing and selling over a billion dollars in assets on behalf of their partners. Using Marketing and Sales strategies seasoned through several up and down economic periods, their methods have a proven track record and results.
Orchard Marketing Group uses it own in-house Marketing, Sales, and IT staff to track, promote, and sell their property, so there is a singular and focused commitment to their projects. This is a contrast to the typical Real Estate Broker who looks at their Client’s property as one of many in the market place.
The Company is also committed sell the product to its conclusion. Methods like the grand auction event take much of the control out of the hands of the Seller, leaving prices up in the air for a one-day outcome. The result can be devastating to a property and it’s Owner. The Seller is left with a hand full of sales that have established the comparable price for the remaining property. The Seller then needs to find a way to sell the balance of the property. With Orchard Marketing Group it is like having your own in-house marketing and sales team. There is a collective decision on the pricing at the start that is monitored and adjusted through specialized data analysis. In the end, a dedicated sales team will doggedly work to find the last customer to close out a project.
Orchard Marketing Group can provide several options to their Customer:
In many cases the Owner of the property just needs to sell. Since this places all the burden and risk on Orchard, it provides the lowest yield to the Owner. This is rarely an easy decision for the Owner, but Orchard Marketing Group will always provide a competitive bid, based on well-established acquisition principals providing a fair ROI for their Investors. They can act quickly and usually close with minimal delays.
Often times the Seller is not distressed, but may be cash strapped or just does not have the internal means to properly Market and Sell their property. Local Realtors have not been capable of marketing and selling the property in a down market and the Seller doesn’t want to lose control going with an auction format. Orchard Marketing Group can infuse money into the project, bring in a seasoned sales team, and do the marketing that is necessary to make the phones ring. This option provides a palatable risk/reward for the Owner to consider. It requires a greater commitment, but almost always provides the Owner with a higher yield.
Participation Marketing & Sales Agreement
When the Owner wishes to maintain more control over the property, but requires some financial and marketing assistance, this is excellent alternative. Orchard will front all the Marketing and Sales effort for a percentage of the Gross Sales. The Owner continues to maintain the property and provides a working environment for the Sales Staff. The Marketing budget provided by Orchard is established and placed in escrow to secure Orchard’s pledge to provide their support to successfully sellout the property at no additional cost to the Owner.
Marketing & Sales Agreement
This is a final tool to provide a Client, when they must retain the largest possible return from the Sales. They are not financially restricted, but require a comprehensive Marketing and Sales solution to divest the property. Orchard Marketing Group will provide the Marketing and Sales experience and staff to sell the asset in a timely manner at the highest possible yield to the Owner. The Owner bares all the operational costs and risks, but realizes the maximum benefit. Orchard Marketing Group is only paid on a percentage of Gross Sales.
The people at Orchard Marketing Group are problem solvers. Having acquired, developed, marketed and sold thousands of properties, they understand the intricacies that surround a commercial or residential project. Beyond their capacity to provide a National Marketing and Sales presence, they can assist a Client through Legal, Political, Financial, Technical, and IT issues and finds innovative ways to solve selling impasses.